Facebook Removes Trending after Scandals
MENLO PARK, CALIFORNIA – June 1, 2018
Facebook is removing Trending “to make way for future news experiences on Facebook,” the company’s statement published on Friday says.
Trending, which was introduced in 2014, was meant to help people discover the top news during the day. But, according to Facebook, it accounted for less than 1.5% of clicks to publishers on average.
“From research, we found that over time people found the product to be less and less useful. We will remove Trending from Facebook next week, and we will also remove products and third-party partner integrations that rely on the Trends API,” said Alex Hardiman, Facebook’s Head of News Products.
“We’ve seen that the way people consume news on Facebook is changing to be primarily on mobile and increasingly through news video,” she added. “So we’re exploring new ways to help people stay informed about timely, breaking news that matters to them, while making sure the news they see on Facebook is from trustworthy and quality sources.”
The feature was roasted more than once, especially in 2016 when Gizmodo published a former Facebook’s employee revelation, in which the he claimed that the company’s employees routinely suppressed conservative news.
Facebook announced some new features that will replace the soon-to-be-dead Trending.
There are a few new features like Breaking News Label, which is currently being tested with 80 publishers around the world. It lets publishers put a “breaking news” indicator on their posts in the News Feed.
Another tested feature is 'Today In.' It's designed to connect people to the latest breaking and important news from local publishers in their city, as well as updates from local officials and organizations.
With the help of News Video, Watch will enable people to view live coverage, daily news briefings and weekly deep dives that are exclusive to Watch.