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“Updated” Santa Claus Should be Female or Gender Neutral, Survey Says
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“Updated” Santa Claus Should be Female or Gender Neutral, Survey Says

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“Santa needs a ‘modern update’” the workers of logo design company GraphicSprings decided, so they launched a very special survey to find out how a 21st century Santa should look. If the results of their work came true, some would be shocked to see a tattooed gender-neutral SOMEBODY wearing skinny jeans and sneakers on Christmas Eve…

After decades of “an older man with a long white beard” image, GraphicSprings surveyed hundreds to rebrand Santa and give him a more modern look.

The company surveyed more than 800 “people across the U.S. and U.K, asking them how they would ‘rebrand’ or modernize the jolly fellow,” and they had some….interesting…ideas about how to bring Santa Claus into the 21st century, Fox News reports.

The group then submitted the responses of the first survey to a wider group of 4,000 individuals to vote on.

In the U.S., nearly one in five of those questioned thought Santa should be gender neutral, while some feel that Santa should be rebranded as a woman.

At least one respondent said the thought of an older man breaking into homes through the chimney and leaving gifts for small children struck them as “creepy.”

“I picture a woman giving presents,” one respondent, interviewed for the local New Jersey story, told reporters. “I just feel like a white, old man giving presents is kind of creepy.”

About 23% of respondents think Santa should have an iPhone, while 25% said Saint Nicholas should wear sneakers or trainers. 18% said he should be “more hipster,” while 22% said he should ditch the sleigh and reindeer for a flying car.

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Around a quarter of respondents also said that Santa should give up the North Pole toy workshop and just admit that he uses Amazon Prime like everyone else buying gifts for Christmas.

Just over 70% said Kris Kringle should remain male.

A breakdown of the complete survey can be found here.

Others felt that Santa’s status as “not real” gives parents license to make Santa Claus whatever they want, including a gender-neutral “spirit” who happens to be generous at a very specific time of year, not tied to any religious celebration or calendar holiday.

“I think Santa is a mystical creature, so it can be whatever you want it to be,” another respondent told New Jersey local news.

If that weren’t enough, it seems Santa’s reindeer are also reportedly switching genders. Some people think Santa’s reindeer could be “castrated males” chosen specifically for the task of pulling a magical sleigh.

 

Author: USA Really