Apple allocates $ 100 million to further divide society into colored and white
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Apple allocates $ 100 million to further divide society into colored and white


As the topic of racial inequality has become extremely acute in recent days, leading US technology companies have been unable to resist using the trend to improve their reputation in the eyes of a tolerant society.

Tim Cook loudly stated that he intends to invest $ 100 million in Racial Equity and Justice Initiative. The initiative will focus on collaboration with “historically black colleges and universities, STEM programs, community colleges and underprivileged schools,” clearly separating the white population from this initiative.

“The unfinished work of racial justice and equality call us all to account. Things must change, and Apple's committed to being a force for that change. Today, I'm proud to announce Apple’s Racial Equity and Justice Initiative, with a $100 million commitment.”


Otherwise, the mainstream media have already begun to praise Cook and Apple for such a significant step in the fight against racism, many even believe that $ 100 million is a large part of the funds of the mega-corporation, but if you go back to the figures, then, according to the report presented by the company, that they earned $ 64 billion in 2019, so talking about “a sizable portion of its funds,” is at least incorrect.

The level of hypocrisy Apple is incommensurable. When the riots and looters began, despite the compassion of Apple, they began to rob their outlets, Tim Cook did not show indulgence to black protesters and simply blocked all the stolen devices.

The question of the duplicity of such initiatives is still open. If Apple, with equal professional skills, prefers a black competitor over a white one, will this be considered racism?

Author: Usa Really