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The Academy of Motion Pictures Arts introduces new racial and ethnical standards for the Academy reward
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The Academy of Motion Pictures Arts introduces new racial and ethnical standards for the Academy reward

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The Academy of Motion Pictures Arts and Sciences introduced a list of new rules for the selection of film qualified for the Academy award in the category “Best film” which will come into effect in 2024, according to the Academy’s website.

“The aperture must widen to reflect our diverse global population in both the creation of motion pictures and in the audiences who connect with them. The Academy is committed to playing a vital role in helping make this a reality,” said Academy President David Rubin and Academy CEO Dawn Hudson.  “We believe these inclusion standards will be a catalyst for long-lasting, essential change in our industry.”

Standard A comes to the rules concerning on-screen representation, themes and narratives.

1) At least one of the lead actors or significant supporting actors must belong to an underrepresented racial or ethnic group.

• Asiatic

• Latin

• Black/African American

• Native American / Alaska Native

• Native of The Middle East/North Africa

• Native to Hawaii or other Pacific Islands

• Other underrepresented races or ethnic backgrounds

2) At least 30% of all actors playing minor and insignificant roles must belong to at least two of the following underrepresented groups:

• Women

* Racial or ethnic group

• LGBTQ+

* People with cognitive or physical disabilities, deaf or hard of hearing;

It’s ironic to see that the Academy here equate women with gays and physical invalids.

3) the main storyline, theme, or narrative of the film should focus on the problems of the above-mentioned groups of people.

However, the changes didn’t only regard the film itself and its content. Here are the rules of Standard B which go to the creative leadership and project team.

1) Diversity must relate to creative leadership positions on the set, at least 2 (casting Director, cinematographer, composer, costume designer, Director, editor, hairdresser, makeup artist, producer, production designer, decorator, sound engineer, supervisor, etc.) must belong to an underrepresented racial or ethnic group.

2) At least six other crew members and technical staff (other than production assistants) must belong to an underrepresented racial or ethnic group.

3) At least 30% of the crew must belong to underrepresented groups.

According to the website, the Academy will also require the company, developing the film, to organize education, training and job opportunity for under-represented groups. Meanwhile, the company itself must have a staff of executives in the departments of marketing, advertising and distribution of people from the above-mentioned groups.

And Standard D is about audience development:

The studio or the film company must have multiple in-house senior executives from among the following underrepresented groups (must include individuals from underrepresented racial or ethnic groups) on their marketing, publicity, and/or distribution teams.)

• Women

• Racial or ethnic group

• Asiatic

• Latin

• Black/African American

• Native American / Alaska Native

• Native of The Middle East/North Africa

• Native to Hawaii or other Pacific Islands

• Other underrepresented races or ethnic backgrounds

• LGBTQ+

• People with cognitive or physical disabilities, or who are deaf or hard of hearing

For the 96th Oscars in 2024, a film must meet two out of four of the following standards to be deemed eligible, the Academy says.

Author: Usa Really